— About ME
A More Intentional Way to Work, Lead, and Grow
I help creative professionals and small teams turn scattered effort into deliberate progress. Many of my clients are talented, driven, and full of ideas, but feel held back by the way they operate: too many responsibilities, unclear priorities, and no system that builds steady momentum.
My work brings structure to complexity. No rigid templates or corporate frameworks, but a way of working that reduces pressure, supports better decisions, and makes progress more predictable.
Whether you’re building a business on your own or leading a team, I help you define what truly matters and establish a rhythm that makes your goals achievable.
People-First Approach
Business is built by humans, not spreadsheets. My work starts with you, your team and your reality, not a textbook model. I look at how people think, talk, decide and collaborate, then design support that feels honest, respectful and actually workable for the humans who have to live with it every day.
Tailored Solutions, No "Template Work"
There is no “plug-and-play” solution for a living, breathing business. I take time to understand your context, challenges and goals before we decide on any framework or tool. Yes, I bring OKRs, agile methods and leadership models, but they’re adapted to you, not the other way around.
Partnership, No Preaching
I don’t show up with a slide deck and disappear. I work as a sparring partner and extension of your team: asking the hard questions, making complexity easier to see and holding space for honest conversations. Together, we align leadership, strategy and operations so everyone is moving in the same direction.
From Insight to Implementation
Nice strategies don’t change a business. Consistent action does. That’s why every conversation leads to something concrete: clearer priorities, decisions, next steps, simple routines or tools you can use right away. My focus is always on making progress feel doable, sustainable and measurable, one step at a time.
— VITAE
My Background
Before starting my own practice, I worked across project management, business development, consulting, and organisational development, supporting teams in shaping strategy, setting goals, and navigating complexity.
Over time, I saw how often creative professionals and small organisations struggled not with motivation, but with the systems around their work. Too many ideas, too many tasks, and not enough structure to move forward with intention.
This observation shaped my current approach: a blend of OKRs, strategic thinking, and coaching that helps people work with more focus, better strategy, and more confidence, without losing the individuality or creativity that defines them.
PROJECTS SINCE 2020
COMPANY
